Club Development & Clubmark

Club Development Plan 2015-2020

A Brief History

Melton Mowbray Cricket Club play at the All England Sports Ground  which was named after the visit of the touring All England team of 1855. The All England side returned to Melton in 1872 with WG Grace in their number and they played on the same ground. 

The current Melton Mowbray Cricket Club was formed in 1969 and for the first few years they played friendlies. The team formed of the Old Grammarians from King Edward VII School and the Air Cadets who were based on the edge of the All England Sports Ground.

Melton then joined local Leagues during the late 1970’s and 1980’s, forming strong teams through a junior development programme. 

The Junior programme finished when all the junior player made up the Senior side in 1988. 

The Junior programme restarted in 2010 and now there are 5 junior teams and we continue to introducing new junior players into through our Under 10’s sessions.

Mission Statement

Melton Mowbray Cricket Club has the goal of becoming the Home of Family Cricket, a friendly, encouraging and inclusive Club that caters for all abilities of players within our community. 

We are passionate about sporting values and fair play throughout our Club on and off the field. There is a strong focus on the development our Coaching teams and infrastructure that will enable us to facilitate larger numbers of community members to join in all aspects of our Club. We will continue to develop our senior teams to give junior members positive role models with strong sporting values in a competitive environment.

We are continuing to increase the number of our Junior teams to enable places for all developing players to play. We will continue to encourage everyone to welcome and include new members, families, volunteers and players of our group and help them integrate.

Our club will continue to strengthen in skills and member numbers to win successive senior promotions to the highest division for Senior weekend sides, additional midweek teams to enable places for junior development and increase the ranks of volunteers to ensure there is support for every team and group at Melton Mowbray Cricket Club.

  • Overseas We were fortunate to have had an overseas player guest for us and we were impressed with the contribution he made. With a high quality example of cricket and contributions    towards groundwork and coaching we believe this makes a big difference. We are keen to continue.
  • Senior We have gained 3 promotions in the last 4 years for our 1st XI and increased our playing numbers to 45 regular players. Now we have depth to our senior sides we are looking for our 2nd XI to also gain promotion. 
  • Junior Teams Now we have established the Junior section of our club we are keen to keep new players coming into our youngest team therefore continually feeding young players through the ranks.
  • Coaches Currently we have 2 Level 2 coaches, 2 Level 1 coaches and a number of eligible seniors to assist. Over the next three years we hope to progress 4 more coaches to Level 2 and introduce a programme that will enable more club players and parents to help group coaching sessions. This year our first junior player from 2007 will become a coaching assistant for our group Coaching sessions. We hope to encourage more of our older Junior players to help too.
  • Women’s & Girls Cricket  We have had some success over the last two years with our Melton Minis (Under 11 fun cricket) and from these sessions we have been able to increase the ratio of girls playing within this group, so much so that we are able to enter an all girls team for the 2018 season. 
  • Disabled Cricket –  We have started talking to local groups and we have sent a member onto a Learning Disability in Sport Workshop to help us start in this area. 

  • Roof the final part of improved insulation would be new roof materials and insulation. (note -Work   has started on this in October of 2017)
  • Suspended Ceiling an interim step to improve heating costs is to replace the damaged polystyrene ceiling, change the lighting to LED and insulate the roof.
  • Redevelopment We have an idea of a redevelopment but we will not now start this during this development period.
  • Electronic Scoreboard This is not currently an urgent item and will need extra funding. 
  • Parents – increasing parents activities so they are able to adopt more of the tasks without taking a full Club Job. 
  • Fundraising – Have established a group/team whose goal it is to earn more funding through events/ ideas.
  • Sponsorship – To have established a group who can approach companies & individuals for Sponsorship.
  • Local – to establish a group to communicate Club goals and objectives to the communities surrounding our Club and maintain relationships
  • Media  – to create a group who maintain and improve the website, active with social media, photography and ensuring regular entries in local press
  • Schools person or people who maintain relationships with the local schools
  • Sports Partners person or people to maintain relationships with Sports Partners
  • Activity Options to establish a group to generate idea’s for additional activities at the club.

CRICKET DEVELOPMENT

To continue to grow the junior section and year by year then introducing junior players into Senior Cricket. To increase the Club activity to use more of the unused spaces and timed slots to enable more activities.

To have Under 10’s, 11’s, 13’s, 15’s 17’s Junior teams, and more senior teams. 

Women’s and Girls teams playing competitively. Fully accessible coaching sessions for all players of all teams as well as coaching sessions for local groups.

To enable and encourage personal development with courses for First Aid, Coaching, Scoring, Umpiring, Volunteering, Groundsman for Club members.

Help talented players access County trials.

SCHOOL PARTNERSHIP

In 2014 we started a relationship with Brownlow Primary School and in 2015 we did six after school coaching sessions for pupils under 11. Further sessions were to be arranged in the following term.

SPORTS DEVELOPMENT PARTNERS

Since Autumn of 2009 we have had a relationship with the Belvoir Castle Cricket Trust that has brought  a fun and progressive group coaching environment for 6-11 year olds from local schools  and an opportunity for senior members to develop their coaching experience.

ETHNICITY AND DIVERSITY

We will continue to build relationships with all local groups so our demography reflects the community in which we are based. 

IDENTIFYING  AND DEVELOPING TALENTED PLAYERS

We have started a relationship with the Leicestershire & Rutland Cricket Board to give talented players in our group the opportunity to grow to higher levels of competition. We will also continue to train our coaches and to identify the criteria of talented players and give them a route to progress.

LOCAL COMMUNITY LINKS

We currently have a number of Club members who have built relationships with local schools, businesses and groups and we are now creating a team to help this area of the Club grow.

2016 update – September

We had 49 children come along to our Sessions across the summer and up to 33 on a single night. 

  • Junior Teams – Our aim was to maintain our current junior teams and grow the feed into our youngest junior section which keep the teams flowing for the future. After finishing our active collaboration with the Belvoir Castle Cricket Trust we started our own under 11’s Fun Cricket evening that we have called ‘Melton Minis’. This event ran for 20 weeks across the summer and open to anyone under 11. 

This group made up most of our Under 10’s and under 11’s teams this summer so we consider this a good achievement.  

SCHOOL/ CLUB Agreement Following on from this and making solid plans for the future we needed to make strong relationships with local schools.  With thanks to Leicestershire Cricket and Chance to shine we were able to go into Swallowdale Primary School in Melton Mowbray and eventually took over the coaching of those sessions at the school. 

Building on that we started to visit the school for additional coaching from our Club and have since made an Agreement with the Club for an ongoing School Club Agreement (see below). The Agreement enables us to deliver up to 6 curricular sessions at the school and two whole year competitions at our ground starting this September 2016.

  • Coaches – In the summer of 2015 we had only two Level 2 coaches for all of our coaching sessions. To enable us to improve our Coaching ability and enable us to deliver more sessions we invested in three Level 2 coaching courses last winter which has enabled us to deliver all of our coaching this summer. 

Additionally Clare Marlow of Melton & Belvoir Sports Partnership and Heather Beattie of Leicestershire Cricket trained 14 of our Junior Players to become Activators for our Club which saw them help out at Junior Coaching sessions and tournaments at our ground. 

Also 4 of our Older junior players played a large part in helping on coaching night and assisted in game days for our Under 10’s and Under 11’s teams.    

Activities & Events

It’s been a bumper summer of events for us

  • Race Night
  • 8 Weeks of indoor practice & Games 
  • Cricket for Schools mixed 
  • Cricket for Schools Girls Only event
  • Hawaiian Night & Wild West Night  
  • Bingo Night
  • Swallowdale School Tournament Day
  • Sherrard School Tournament Day
  • Bingo Night
  • Swallowdale School Tournament Day
  • Sherrard School Tournament Day
  • Women’s & Girls Cricket  – The girls only sessions ended up starting with the introduction of the Lightning League last year. We made a collaboration of 5 teams to make our squad. 

We did have a much better ratio of girls in our Junior cricket last year and we will be developing that in 2017 and will offer them girls only sessions and a girls only team if they’d like. We will make that part of our next feedback requests this winter.  

  • Scorebox – Our new score box was completed and prior to this season we ran electricity to the score box to enable heat, light and an Umpire acknowledgement lamp. 
  • 2nd Net – Last summer we fitted a second fixed net and this summer we relaid the astro turf for the run up. Also we set up our new net to use with our new Bowling Machine. 
  • Bowling Machine – to help improve our Club batting throughout we invested this year in a bowling machine.
  • Windows & Doors  Our the end of last  summer we have new doors and windows fitted as part o the collaboration with Leicestershire Cricket and the students of Brooksby Melton College
  • Boiler  Our new boiler was fitted at the end of the 2015 season prior to the winter – our winter bills have come down since.  
  • Parents – During this summer we have had parents take on a number of roles. For our Junior teams we have new scorers, 3 new team managers and number of match fees collectors. We also have parents volunteering behind the bar and serving on event days. Also we now have a new Events team who have created a number of events this summer to help raise funds. 
  • Sponsorship – We haven’t yet managed to find extra help to get sponsorship this summer but we will continue to form a team of people to take on this task. Our usual group of multi-taskers  still managed to sell four advertising boards at our Clubhouse.  

   Our 2017 priorities

  1. Continue to build our feed of young cricketers into our Melton Minis group by continuing to grow our partnership with Swallowdale Primary School (Yrs 4 & 5 = 104 pupils) and start another relationship with another primary school in our area. 
  2. Continue to fund raise and find sponsorship for pitch covers and secure storage. 
  3. More investment in training for skilled volunteer roles e.g. coaches

Review of 2017 priorities

  1. Melton Minis & Friday Fun Cricket

We did continue to build our relationships with local schools and further solidified our school/ Club link with Swallowdale Primary school. We spent time with years 4,5 & 6 over 12 weeks plus a big tournament at our school with everyone in year 4 & 5.

We further pushed our primary school development by linking with Sherrard Primary school and delivering a tournament for all of year 4 & 5 at the School. 

In 2017 we have also started links with 3 other primary schools and are planning sessions to run from the start of 2018. 

Swallowdale Primary school have made plans with us to deliver 40 in school sessions throughout the remainder of 2017 and 2018. 

We also Hosted the Schools for Cricket Tournament run by Melton & Belvoir Sports Partnership and the Girls only tournament a week later – these saw over 150 children playing cricket at the All England Sports Ground. 

Building on links with schools and our current parents networks we have managed to develop our fun Friday evening cricket sessions to 56 young cricketers on top of the 7 All Stars Cricketers that came to us also on Friday evenings. 

2. Pitch Covers

We made significant increase in fund raising this year which enabled us to secure a grant for covers. 

3. Skilled volunteer roles. 

We didn’t get as much additional numbers of volunteers this year but those volunteers that have joined us over the last 12 months have really taken the tasks seriously and produced some really brilliant events and fundraisers. 

We are looking to send a number of players on coaching courses this winter and hopefully set up another group of Activators from our juniors section. 

2017 update – September

  • Overseas In 2017 we were bolstered by some new players and we concluded that we didn’t need an overseas player this year. We will be considering overseas player in the years to come as we believe that the right choice of overseas player can be a positive influence on our club and our junior players. 
  • Senior We missed out on promotion this year but we considered that we have competed well and that we are still in with a strong chance of promotion in the 2018 season. Our 2nd XI have had a development year with a very young squad that have started to find their way and build confidence. 
  • Junior Teams Now we have established the Junior section of our club we are keen to keep new players coming into our youngest team therefore continually feeding young players through the system. We have spent a lot of time this year on developing our entry level cricket to ensure it stays fun and accessible. 
  • Coaches We now have 4 Level 2 coaches and 2 Level One Coaches. We are now starting to identify other players who want to develop as coaches. From this we are developing 3 teams of coaches (to include a Level 2 in each group) to enable us to continue to deliver good standard of coaching without overloading our current coaches. 
  • Women’s & Girls Cricket  From our Melton Minis Friday Fun cricket we now have enough players to have a Girls only team that we plan to enrol in the 2018 Leicestershire Youth League.  
  • Disabled Cricket –  We have run one short session with a disabled group at Sherrard Primary school and hope to do some more this year. 

Over the last 3 years we have:

  • Built a new Scorebox 
  • Had a 2nd new practice net fitted
  • Repaired our sight Screens
  • New Windows & a door to our clubhouse
  • New veranda & furniture
  • New storage container for coaching equipment
  • New storage for groundsman equipment
  • New boiler for the Clubhouse 
  • New roller for the wicket
  • New covers 
  • Roof  This year Melton Town Estate (our Landlords) helped us to win a £48,000 grant for specific works to our clubhouse including the fitting of a new ladies toilet, replacing our old roof and new double glazed windows fitted. We hope the roof and windows will make a massive difference to our heating bills and improve our facilities for everyone that uses it. Work started in October 2017. 
  • Suspended Ceiling As this is non-essential work it will have to wait until further funding is raised.
  • Parents – New volunteers that have joined us over the last year are doing an increased amount of work. We will be making more effort this year to have more volunteers join our Club.
  • Fundraising – We have had a new Fundraising team this year who have made a big impact on the events – We had extra bingo, poker and race nights and once again held a massive Hawaiian party where we had over 100 guests. 
  • Sponsorship – We were able to maintain our Sponsorship from last year but will need to make an increased effort to do so this year. 
  • Local – We continued to keep relationships we the football teams that used our ground last year and also started to host a croquet team. Our ground has been hired out for parties and used but the local Army team and Church team for  fundraising days.  
  • Media  – We continue to use Facebook for a lot of communication and Twitter but we have needed to change our Website host this year so will be needing to spend extra time on the Club Website to get it up to date. 
  • Schools Peter Hood has been our school link and as other schools come on other club coaches start linking with the schools too. 

2018 update – September 

  • Overseas This Year we continued without an overseas player. We still believe that an overseas player will be a positive influence on our club and junior players but we may wait 2020/21. 
  • Senior There are still two games for our First XI to play for this year and even though we can’t gain promotion, two good wins could lift us from our mid table position to hopefully finish 4th. This year we have progression of a lot of junior players through to Senior cricket and all of them have made a positive impact. None more so than 17 year old Jamie Tew who had made sum big centuries and even broken the club record scoring 204 not out.
  • Junior Teams We have continued to invest time into our Junior cricket section with the introduction of girls team Under 11s, Under 13, Under 15s. We also played a large part in an Under 17 Melton Borough team. We had good numbers in our Melton Minis and All Stars cricket evening too so next year we will be re-entering and Under 10s team.
  • Coaches We now have 4 Level 2 coaches and 2 Level One Coaches. We are still looking for players to send onto Level 2 courses but we have identified 4 of our older juniors who will start their coaching journey this autumn.
  • Women’s & Girls Cricket FromThis year we entered a predominantly girls Under 11s team (9 girls & 3 boys). Also this year we had a 50/50 ratio of boys and girls at our under 11s Melton Minis nights. We hope to have an all girls team as well as the under 11s team we had this year. 
  • Disabled Cricket – We We have run two short sessions of disabled groups now and would like to plan some sessions in for next year and at a local school. 
  • Roof – Last year Melton Town Estate (our Landlords) helped us to win a £48,000 grant for specific works to our clubhouse including the fitting of a new ladies toilet, replacing our old roof and new double glazed windows fitted. The work has now been completed. Additional grants have been awarded for works to the internal suspended ceiling and electrical works. 
  • Parents – New volunteers have joined us in various roles and we are continuing to talk to parents about our future plans as we continue to grow. 
  • Fundraising – Our fundraising team have continued to work hard this year with more events including Pirate summer party, Bingo evening, race nights and poker nights. More events have been planned in the winter. 
  • Sponsorship – We were able to increase our Sponsorship from last year and look to maintain the same amount next year. 
  • Local – We continued to keep relationships we the football teams that used our ground last year and also started to host a croquet team. Our ground has been hired out for parties and used but the local Army team and Church team for fundraising days. 
  • Media – We continue to use Facebook for a lot of communication and Twitter but we have needed to change our Website host this year so will be needing to spend extra time on the Club Website to get it up to date. 
  • School/ Club Link Peter Hood has continued as our school link. We have made contact with a number of other schools and have started coaching in three. More have been contacted and will start this autumn.
  • Members Survey – We carried out a Members survey prior to the start of this Season. 

Clubhouse and Grounds development over the last 4 years

  • Built a new Score box 
  • Had a 2nd new practice net fitted 
  • Repaired our sight Screens 
  • New Windows & a door to our clubhouse 
  • New veranda & furniture 
  • New storage container for coaching equipment  
  • New storage for groundsman equipment 
  • New boiler for the Clubhouse 
  • New roller for the wicket
  • New covers
  • Another roll on net for practice  
  • Bowling machine 
  • Additional practice equipment 
  • Speakers & equipment for events 
  • Bingo rolling machine 
  • New Ladies toilets 
  • New Clubhouse roof and insulation

Our top three priorities for 2019:  

  • Our main priorities are still to continue to build relationships with local schools so as to keep the flow of children and their families to the club. 
  • Coaches – We are refocusing from identifying potential coaches from our players to parents and Junior club members to start their coaching journeys with us. 
  • Volunteers – We have increased our volunteers this year but as our participation numbers continue to grow we will need to keep this as one of our main objectives.